The Buckster writes: Branding is one of the most important business prospectives that you can get across to your potential clients and clients. This is a very good article to read because it gives insight into why small business should brand and also gives examples of the types of branding from the traditional branding (postcards, business cards, flyers, etc) to digital branding (Website, blogs, E-Sites, etc). I also believe branding is fun because it allows you to expand your mind and to become creative in the direction of your business as well as how you want your business to be looked at. In my business I have had the experience thus far to transform my brand over the years which allows you to look down the road and not always looking at the here and now. I believe owning a business is about being a Visionary!