The Buckster writes: Measuring success in your business is vital as we all know. When we begin to talk about conversations within the social media realm it can become a crazy situation utilizing tools. What makes the situation crazy is the fact that we have to disseminate all the information that the tool is presenting. If you have no true understanding of the data being presented how can you truly make sense of the numbers you need to become successful. In this article of the 4 marketing metrics that author has broken it down to simple measurements to look at to see if you are making head way in your business. This is definitely a starting point. My outlook after reading this article really began to change because my business is in a similar situation as the author. My business is built more around services and as such my business life cycle is much longer. I am in the process of developing actual products but until then my analytics will be around a long term approach to doing business. I have always known that relationships are the key to business and this article starts you off at this level. This is a very good article to read. Enjoy the read.
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