The Buckster Writes: As the graphic above indicates having a brand is your reputation. It is very important that you think about all aspects of your branding and that means different things based on what products and services you are providing. When we are talking about the products then we have to look at the quality of the product above all things. After all in products our customers will be using and looking at how long it will last and the quality of use. When we are looking at services all the things in products will apply but what will be most important will be your attitude, expertise, and above all the way you treat others. I have personally seen where you have the person with all the expertise but their attitude and the way they treated people was absolutely horrible and as a result when the transaction was over that was the end of any future service. In the article How to Brand A Company the author talks about the seven types of Brand language that every company should use. These seven languages are to the point and extremely simple to use. The article actually surprised me with how simple they were. It to be quite honest they were really common sense rules and all I kept saying to myself this is no brainer. Then it hit me, in branding most people including myself make the brand about them instead of about the customer. As I am growing my business everyday I see the truth in this article. Bottom line is to make your brand about the customer and you will start to see amazing results as your company grows. This is a very quick and common sense article.
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