How to Brand a Company – 7 Types of Brand Language You Should Use

A brand for a company is like a

The Buckster Writes: As the graphic above indicates having a brand is your reputation. It is very important that you think about all aspects of your branding and that means different things based on what products and services you are providing.  When we are talking about the products then we have to look at the quality of the product above all things.  After all in products our customers will be using and looking at how long it will last and the quality of use.  When we are looking at services all the things in products will apply but what will be most important will be your attitude, expertise, and above all the way you treat others. I have personally seen where you have the person with all the expertise but their attitude and the way they treated people was absolutely horrible and as a result when the transaction was over that was the end of any future service. In the article How to Brand A Company the author talks about the seven types of Brand language that every company should use.  These seven languages are to the point and extremely simple to use.  The article actually surprised me with how simple they were.  It to be quite honest they were  really common sense rules and all I kept saying to myself this is no brainer.  Then it hit me, in branding most people including myself make the brand about them instead of about the customer.  As I am growing my business everyday I see the truth in this article.  Bottom line is to make your brand about the customer and you will start to see amazing results as your company grows.  This is a very quick and common sense article.


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"Imagine it. Try it. Prove it. Do it!" The only thing holding you back is YOU!!! Mark Alexander is Founder and President of EC&B Solutions Inc., a consulting firm that provides Information Technology services to corporations and Federal Government Agencies. EC&B Solutions Inc. is a certified minority, disabled veteran owned corporation that has been established since September 2006. Beginning as a Systems Administrator with the US Air Force Mr. Alexander has served his country in such operations as Joint Task Force / Southwest Asia and South Korea. Mr Alexander has been an innovative team member for other prestigious organizations such as El Paso Corporation serving as a Database Administrator, Dixie Chemical Company serving as the Lead Systems Administrator and Desktop Support Manager, National Aeronautical Space Administration (NASA), TransOcean Drilling Company providing IT & Electronic Support for Deepwater Drilling Operations. While at NASA Mr. Alexander was involved with the Systems Infrastructure project for the mission to Mars. Mr. Alexander has served on the Board of the Bates Clinic, A Social Services Non-Profit Organization located in Missouri City Texas providing services to young single mothers. Currently, Mr. Alexander is working as a consultant with the Houston Area Urban League as their Job Developer for the Urban Youth Empowerment Program as well as the Urban League’s Webmaster and Social Media Guru. Mr. Alexander was instrumental in providing IT Services to such organizations as Department of Homeland Security, Department of Air Force, Department of Army, and the Justice Department. Mr. Alexander is also the author of his first booked named Be Sober, Be Vigilant: Battle Tested Principals to Building the Foundation Of Your Dreams. It is Mr. Alexander’s goal to become a global leader in Information Technology touching all seven continents.

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